TOPIC 3: Reflection

This has been a really interesting topic for me because it’s one that I can relate a lot too, like Topic 2, as I approach the end of my final year of university and enter the employment world.

Most of us agreed that some form of personal branding was key to creating an authentic profile. Even though many recognised that LinkedIn was the top social employability site, many like me, also acknowledged that personal branding could be done through multiple platforms, for example Tom and Stuart.My post mentioned that the two main ways that I thought would make you stand out in the recruiting world (aside from Linkedin), were blogging and managing your social media but I also highlighted there are some dangers especially with social media. After reading through other peoples blogs, I ‘d like to add that this is obviously very different dependent on your career choice and hence the first step should be realising what this is and adapting/ specifying your ‘personal brand’ to cater to that. This was inspired by a number of blogs. For example you can see I commented here on Shriya, who talked about Lucy Cronin, a personal trainer who created a successful personal training business through gaining followers on social media. And, expanding on that, I’ve learnt that using social media is definitely more relevant to some jobs than others- the fitness world on instagram in particular, as naturally imagery works best for personal branding here . But perhaps public sector jobs such as teachers and doctors, not so much- I had a discussion with Shriya about this on her blog. Also Holly acknowledged how different social medias each contribute differently to ‘personal branding’ in a slide show, for example Twitter can be used to show interaction between employers and Facebook to show personal qualities and passions. This is something I touched upon in my comment on Kates Blog.

Collectively, I think it can be agreed that LinkedIn alone is now not enough to create an ‘authentic’ professional profile that will make you stand out to employers. If you’ve got social media, you need to use it to create your ‘brand’, specific to the career you want. Personally, I will definitely be updating my LinkedIn profile (with the help of Clayton’s SlideShare) soon as this is still clearly an important place in the online professional world but also thinking about how I can adapt my social media use to reflect a better professional profile and as I mentioned in my comment on Kate’s blog, an ‘About me’ page is very useful in summarising exactly what you want employers to see.





TOPIC 3: Building an authentic online professional profile.

I’ve definitely become more aware that employers are turning to online resources and especially now  social media, to both create networks and for recruitment but I don’t think I understood to what extent this was. For example in 2014, 93% of recruiters were using or planning to use ‘social’ to support their recruiting efforts (Jobvite, 2014).


(Jobvite, 2014)

 From my research I’ve found two main modern ways in which to develop online professional profiles: Blogging, and Managing your social media; together they contribute to ‘creating your own personal brand’, which was highlighted in this video by the BBC. The main message was that you need to tell your story and sell yourself online. Linkedin was mentioned as the number one in the online recruiting world, so of course being cautious of what’s on there is vital (I found the video below the most useful for creating the best Linkedin profile) but blogging and managing social media may help you to stand out from other people.

1. Blogging

The employable (2014) states that by blogging you learn how to research, write well, express your ideas and engage with the world. Further, when you blog it demonstrates passion (perhaps passion that’s more difficult to get across in your CV), plus the ability to regularly dedicate yourself to the task of blogging, demonstrates motivation. I also add the ability to engage an online audience in the correct tone, is very useful in todays increasingly digital society and so one that employers will potentially sought after because it makes you stand out.

2. Manage your social media

We are now in a world with a generation that I am a part of, that cannot imagine our social lives without social media and on average we spend four hours a day on them. So surely we must use this as a platform for employability (Weiler 2012; Harris, 2014). I personally have already begun to notice more employers are now on social media such as Twitter; using it to create networks and advertise jobs. Therefore being aware of what you say is important. Showing your passion for something related to your career might be good but equally some posts can be damaging. This article highlights dangers associated with social media and job hiring that you might not have thought about. Ever thought your spelling and grammar on those seemingly meaningless tweets would bite back at you? I agree to an extent with this but also question whether company’s have the time to scroll through all your social media posts? And this one, with the alarming statistic that half of employers reject potential workers after looking at their Facebook pages. For me, I think that is largely dependent on the job though.


As shown, there are dangers with having all your information online, ultimately it could end up with someone not getting a job or losing their job for the wrong information in the wrong place. And this is why I think the professional world is slow to catch up with the online digital community; people are worried about putting themselves out there in fear of what it may do to their career. However, do not be afraid to build your professional network online, it can actually really help you by demonstrating passion and building networks. The key is to be vigilant over what you post and where you post it.


Harris, l. (2014) Using social media in your job search [Accessed 8/3/16]

Jobvite. (2014) Social Recruiting Survey [Accessed 8/3/16]

The employable. (2014) How blogging can help you get a job. [Accessed 8/3/16]

Weiler, W. (2012) 6 Things Your Professional Profile Needs’ [Accessed 8/3/16]

Header image: Linkedin [Accessed 9/3/16]